Better Business Books Roundtable A podcast of live teleconference calls and author-interviews of business management and related books to help Small Business owners discuss doing business…better.

September 25, 2012  

For Better Business Books Roundtable, September 2012, we discussed The New Rules of Green Marketing (35% discount off cover price!). We had the pleasure of having Jacquelyn Ottman of J. Ottman Consulting, Inc., live on the call, so listen/enjoy, subscribe for future podcasts (http://betterbusinessbooksroundtable.blogspot.com) and feel free to comment and ask questions.

Jacquie Ottman is an internationally recognized expert on green marketing and eco-innovation. She is the founder and principal of the NYC-based J. Ottman Consulting, Inc. Clients include Fortune 500 companies, including 3M, Nike, and Johnson and Johnson, and several entrepreneurial companies. Her firm has also advised several U.S. government ecolabeling programs, including the U.S. EPA's Energy Star, SmartWay, and the new USDA Certified BioBased label.

She blogs at http://www.greenmarketing.com/blog,http://www.wehatetowaste.com, a new blog she founded for consumers, And she regularly contributes to the Huffington Post, Sustainable Brands Weekly and other online and off-line publications.

A native New Yorker, she was educated at Smith College.

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